Stuart Turner Pumps

Trade press campaign

Stuart Turner manufactures premium water and waste pump products. Previously to this project, we worked with the firm on a bold rebrand, introducing the fitting strapline, ‘Engineered to excel’.

The challenge

Following the contemporary rebrand, Stuart Turner needed a suite of trade ads to promote its products to installers. We were keen to continue the branding’s streamlined, bold look to capture the attention of the target audience.

Our strategy

The ads made use of arresting imagery and a direct, often humorous approach. We were careful to ensure that the key benefits of the product and brand characteristics were clearly conveyed, but in a fun, engaging way.

We created the unexpected

The campaign succeeded in raising brand awareness, driving sales and altering customers’ perceptions. It enabled Stuart Turner to reposition itself as a progressive, innovative brand, building on its heritage and reaffirming its market leader status.

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