Yale

Blade Campaign

Over the years, we’ve delivered numerous projects for long-standing client, Yale Door and Window Solutions. On this occasion, Yale was looking for a clever campaign to create a buzz around an innovative new product, Blade.

The challenge

Yale DWS needed our help to generate awareness of a brand new product. Blade was a revolutionary window lock that resolved a host of issues associated with traditional ‘cam-based’ locks - and it was our job to communicate this to installers.

Our strategy

We devised a 3-month campaign with stunning photography, impactful headlines and compelling copy. It delivered tailored messages to key audiences via trade press ads, a bespoke microsite, boxed samples, sales literature, EDMs and online banners.

We created the unexpected

The campaign was so successful that samples were completely exhausted before the end of the three-month period! With a wealth of new sales leads, the Yale DWS team recommended Clevercherry to other areas of the business for future projects.

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