Cure Leukaemia

Branding

Cure Leukaemia is a Birmingham-based charity that supports blood cancer patients and their families. Its fundraising efforts makes clinical trials of innovative new treatments possible, helping to save lives and move us closer to a cure.

The challenge

In order to reach a wider audience of potential supporters, Cure Leukaemia required a distinctive, memorable brand to help raise its profile on a national level. Our logo designs also needed to visually explain that leukaemia is cancer of the blood.

Our strategy

We created a logo that used graphics of red blood cells as part of the charity’s name, with a strapline that clearly outlined its purpose. The new brand was rolled out across a new website, stationery, t-shirts and a range of promotional materials.

We created the unexpected

Since the rebrand, Cure Leukaemia has secured high-profile fundraising opportunities such as London 2 Paris, and was named BBC WM’s charity of the year. All of this means more patients than ever can benefit from the charity’s vital work.

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