London 2 Paris

Campaign

Birmingham-based charity, Cure Leukaemia raises vital funds to help leukaemia patients and gain access to new, potentially life-saving treatments. We’ve delivered its branding, print and digital in the past, and this project required all three.

The challenge

Cure Leukaemia came to us for help with one of its biggest campaigns to date. Requirements included branding, brochures, billboards, cycling kit and a website for the epic London to Paris bike ride, fronted by leukaemia survivor, Geoff Thomas.

Our strategy

Our creative team came up with the ‘Inspiring the Revolution’ concept, captured stylish photography for use in two stunning brochures, created the cycling kit and developed a slick website that allows riders to sign-up online.

We created the unexpected

The campaign attracted coverage from ITV and the Telegraph, and over £255,000 was raised to support cancer patients. Following the success of the 2015 campaign, we're delighted to have been asked to help make the 2016 event even bigger and better.

Outstanding results

220
Riders signed-up
£255k
Sponsorship raised
320
Miles of blood sweat and tears
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