Bühler, a global leader in the supply of food manufacturing machinery, needed an interactive sales training tool to support the launch of a new industry leading product, the Sortex S UltraVisionTM.

The challenge

It was essential that the app could be viewed without internet connection on sales reps' laptops, and a native iPad app version that could be used offline once installed was also required.

Our strategy

Through detailed planning and liaison with Bühler, we delivered Flash and iOS versions of the app. Significant thought went into how best to display varying levels of content and promote the product, while conveying the brand’s innovative nature.

We created the unexpected

Both apps offered intuitive user experiences, designed to communicate a real feel of depth, industry leading technology and innovation. The apps proved extremely useful to the global sales teams, helping convert even more appointments into business.

Outstanding results

The apps developed by Clevercherry has empowered over 200 sales reps worldwide to convert more business, whilst setting the benchmark for all new mobile app development at Bühler. It has shown us what's possible when we embrace new technology, enhancing our new product training and driving global product absorption plans.
Richard Czepukojc
Global Marketing Manager
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