Cameron Homes

Social advertising

We’ve worked closely with Cannock-based house builder, Cameron Homes, for several years. Along with handling all print and advertising requirements, we also advise on how best to harness the power of digital to generate leads and boost sales.

The challenge

Cameron Homes needed to increase sales leads through its website and generate more interest in its new-build homes. We suggested an initial 3-month Facebook ad campaign to drive more visitors to the website and increase social media following.

Our strategy

We planned and executed the campaign, teaming punchy messages with striking images of Cameron homes. Using Facebook’s location, age and interest targeting functionality, we gave the ads the best possible chance of reaching their intended audience.

We created the unexpected

Following the initial 3-month campaign, web visits increased by nearly 230% to over 35,000, page views more than doubled and likes grew by 189%. Crucially, the campaign gave the Cameron team over 1,000 new leads to follow up and convert to sales.

Outstanding results

230%
Increase in website visits
189%
Increase in Facebook likes
1,000
Emails captured in just three months
Clevercherry’s social media expertise allowed us to target thousands of prospective buyers near to our current developments. With a relatively small spend, the campaigns have raised our profile in key locations and created numerous quality leads for our sales team.
Ian Burns
Managing Director
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