Cameron Homes

Website

Prior to this project, we worked with Cannock-based house builder, Cameron Homes, to create a contemporary new brand identity. Next, it needed a fresh new website to reflect the new look, and communicate a customer-focused ethos.

The challenge

A key consideration in this project was conveying Cameron’s commitment to customer service through a great user journey. So, we conducted extensive UX planning to ensure that the new site offered the best possible house-hunting experience.

Our strategy

Following new brand guidelines, the site was designed to showcase aspirational lifestyle imagery, plenty of help and advice and a vibrant colour palette. We also added useful features such as a geolocation finder and animated walkthroughs.

We created the unexpected

The finished product was an easy-to-use, flexible and responsive site with a straightforward CMS. Following the rebrand and new site’s launch, Cameron Homes enjoyed a record year, with turnover more than doubled from the previous 12 months.

Visit site

Outstanding results

15k
website visits per month
450
emails captured every month
41%
of users return to the site a second time
Our website is a vital marketing tool, and we needed it to deliver in terms of data capture, straightforward content management and an enjoyable user experience. Clevercherry’s digital knowledge and methodical approach brought all of that together into a great-looking, streamlined site.
Ian Burns
Managing Director
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