Glow-Worm

Information hub sales app

Glow-worm, one of the UK’s leading suppliers of performance heating solutions, needed an interactive tool to summarise its overall product and service offering to key trade customers.

The challenge

The app needed to work on sales reps' laptops without internet connection at key industry exhibition, Ecobuild, and also on iPads at the brand new Centre of Excellence in Farnborough.

Our strategy

We developed the sales tool in both Flash and web versions. The Flash version allowed the information hub sales tool to be demonstrated without an internet connection at Ecobuild, while the web version was optimised for iPads.

We created the unexpected

The intuitive sales tool gave customers a simple and easy-to-navigate summary of Glow-worm's key products and added-value services. It proved a great success with target audiences at the Ecobuild event and at the Farnborough Centre of Excellence.

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