Long-standing client Ellis Machinery, a leading UK supplier of agricultural machinery, came to us looking for a complete overhaul of their brand and visual identity. The rebrand was a reflection of the growth and progression of the company over the last 30 years, and therefore a move away from the ‘Ellis’ family name that the company originated from. We were tasked with delivering everything, from the new creative identity right through to a brand new website.
The full-service delivery started right from the offset. The rebrand was the most significant company change they had made in the last 30 years, delving right down to the trading name. Working closely with our client’s Sales and Marketing teams, we developed the name, concept and identity to reinvigorate this brand and drive the company forwards. AMTEC (short for Agricultural Machinery Technology), accompanied by the strapline ‘Smart Farming Solutions’ is a reflection of the progression of the company, and a shift towards smarter and more modern technological-based farming practices. AMTEC reflects the company's willingness and capability to evolve and adapt, and ultimately stay ahead of the curve in their industry. We then developed the brand identity further to encompass a full suite of marketing collateral.
With AMTEC needing a data-driven website rich in functionality, extensive and careful planning was required. We examined and envisaged every last detail. This precise and deliberate approach allowed us to develop a perfect balance between creative design and complex application, resulting in a website that can personify and showcase the new brand, whilst providing all the features and functionality that AMTEC would require.
Behind the modern aesthetics lies a host of tailored and complex data integrations. The site streamlines process through automation, by integrating with HubSpot, IBCOS and Auto-Trader, to name a few. The site also includes a custom-built Hire Calculator, allowing AMTEC’s customers to easily gain insight into guide prices for hiring their wide range of agricultural machinery. Data is again the engine behind this interactive feature.
To accompany the new website launch we produced a launch video, an eye-catching animation to highlight the company’s evolution and showcase the progression of their products, services and overall market offering. The video work was followed by a series of launch assets, including web banners, print adverts and HTML emails, to give the new brand and website the exposure and promotion they warrant and deserve.
The website has shown great levels of performance, exposure and engagement since its inception, and we continue to enjoy working closely with AMTEC in relation to full-service maintenance and support, as well as exciting new projects and ventures. Watch this space!
