Understanding USPs
Across several strategy sessions with the client, our Birmingham-based agency identified the areas where Appi are truly unique. They have set themselves apart in the industry through standardisation, enabling them to become cost effective and quick to market, so we ensured that our branding would reflect this.
Brand Identity
Our branding agency took the client on a journey that helped to identify their values, their target audience, and to carve a tone that would weave through their collateral.
We also scripted and produced a video that would quickly communicate Appi's offering and position them as a leading player in the industry.
- UX and Wireframes
- Stakeholder & Consumer research
- Website Development
- API integrations
- Ecommerce
- Analytics tracking
Corporate Website And iOS Application
Digital channels were key for Appi, who needed a slick online presence to reflect the forward-thinking nature of their business. To that end, we planned, designed, and developed a corporate website, as well as an iOS application to showcase the business at trade shows.
The application's focus was to support sales staff at busy trade shows like the annual Ecobuild conference held in London. Here, we designed the exhibition stand that included 3 iPad stands for self-service and data capture, and a two-story Appi home that was constructed in just 2 days!
The Result
The app was integral for data collection and worked successfully.
"Clevercherry were an integral part of taking Appi to market. Their knowledge of the industry and efficient delivery made it possible to launch at the Ecobuild Conference 2018.”
Derek Davies - Managing Director
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