Clear Strategy Development
We began by constructing a clear strategy and a unique look and feel to reflect the identity and footprint of the development. In an increasingly crowded market, our campaign had to deliver a real stand-out experience throughout the customer journey.
Optimising Communication
The rebrand would set the direction for the next decade and as such, we conducted extensive customer and stakeholder research to shape their positioning.
Our experienced branding team ensured that Cameron's new identity would project its core values and standing as a builder of premium homes. The resulting look, feel and tone has proven highly successful in communicating the business as an approachable, trusted and respected builder.
- Marketing strategy
- Brand Strategy
- Digital marketing
- Graphic design, artwork & print
- Email marketing
- Print and POS
Brand and Creative Messaging
After completing initial competitor and customer profiling, we moved to create the brand and creative messaging, plan, design and install site signage, produce a suite of highly spec’d marketing collateral, and activate a targeted media campaign.
The Result
After the website launched, all 14 properties completed in under a year.
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With over two decades of experience in the industry, we’ve picked up a thing or two. So, if you want to stay ahead in the digital landscape, enhance your creativity, and learn our favourite tips and tricks to unlock your business’ full potential, you’ve come to the right place.
