Branding and Creative
The full-service delivery started right from the offset. After extensive research alongside low-emission specialists Element Energy, we developed the name, concept and branding for this bold and easily recognisable identity. As a result of our research and planning, we created a brand that encompassed air quality, low emission vehicles, and a business-centric nature.
Bespoke Website
The website was tasked with becoming the go-to place for both local, national and international organisations seeking business-related information about the Birmingham Clean Air Zone.
Bespoke animations and graphical elements lie at the heart of the website’s aesthetic and help bring the key information to life. The website project also involved custom-built functionality to enhance UX, such as a postcode checker tool, and an interactive map of national refuelling infrastructure.
- Branding
- Ourdoor media
- Research and UX
- Website development
- Tracking and analytics
- Social media planning and content
Bridge Banners and Marketing Assets
Accompanying the website launch were bridge banners, implemented on all arterial routes in and out of the city. With messaging lying at their core, the banners had to reflect a fine balance between creativity and simplicity.
The Result
Our bridge banners receive 4.5 million unique viewers per fortnight and due to our success, our marketing agency continues to deliver creative and design work for the project. This includes social assets, media planning and placement, production of promotional collateral and regular analytics and reporting.
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