Digital Objectives
Busy Bees knew they needed to revolutionise their online presence and offerings for their apprenticeships, vacancies, and CPD training to stay competitive in their industry, but they weren’t sure how best to achieve this. They came to us in search of direction and strategy to match these objectives and KPIs.
Design and UX
A key challenge with the website and digital marketing strategy was how to entice and appeal to multiple target audiences, including young apprentices, employers and first aid providers, at the same time.
Extensive UX research and planning allowed us to build customer profiles and personalised user journeys to capture and target these audiences, all on one online platform.
- Research and Strategy
- Website Design and UX
- Bespoke Integrations
- eCommerce Development
- Managed and Secure Hosting
- Tracking and Analytics
Ecommerce Development
As one of the nation’s largest training providers, a key issue the client was experiencing was the significant time and resource their team were having to put into managing bookings, enrolment, admin, and reporting. With this in mind, we worked closely with their marketing team to develop an eCommerce platform that could streamline processes through automation, providing simplicity and ease of access for their customers, whilst simultaneously allowing the client significantly more time to focus on the more important aspects of sales, marketing and operations.
The platform integrated with Worldpay and Busy Bees’ Virtual Learning Academy (VLA), housed within Moodle. This allowed for auto-enrolment of participants on their online and face-to-face training courses, fully automating the customer journey.
The Result
The website, and particularly the eCommerce platform, have shown great levels of performance, exposure, and engagement since their development. We continue to enjoy working closely with Busy Bees in relation to full-service maintenance and support, as well as exciting new projects and ventures.
“I have had the pleasure of working with the team for the past few years. During that time, we have experienced nothing but positive and very constructive communication, as well as the delivery of what we feel is an excellent product.
I worked very closely with the team to further develop the website, integrating the e-commerce element or our “shop”. This also saw two systems come together and work seamlessly for our customers when purchasing a product and accessing it online.
Over this time, we have constantly reviewed and improved our reporting functionality to enable us to report on specific areas of our business, including website data analysis and financial reporting.
Clevercherry and our personal Account Manager always go above and beyond to meet our ever-evolving business needs, often at short notice. They even help us think outside of the box in terms of achieving our desired outcomes, ensuring our website and e-commerce elements keep up with our progress.
In summary, I can’t recommend Clevercherry highly enough. They have provided us with the kind of service that any company should be aiming to offer its clients. On a personal level, they have all been a pleasure to deal with.”
Ann Poolton, Head of Short Course Delivery
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