Digital Objectives
Busy Bees knew they needed to revolutionise their online presence and offerings for their apprenticeships, vacancies, and CPD training to stay competitive in their industry, but they weren’t sure how best to achieve this. They came to us in search of direction and strategy to match these objectives and KPIs.
Design and UX
A key challenge with the website and digital marketing strategy was how to entice and appeal to multiple target audiences, including young apprentices, employers and first aid providers, at the same time.
Extensive UX research and planning allowed us to build customer profiles and personalised user journeys to capture and target these audiences, all on one online platform.
- Research and Strategy
- Website Design and UX
- Bespoke Integrations
- eCommerce Development
- Managed and Secure Hosting
- Tracking and Analytics
Ecommerce Development
As one of the nation’s largest training providers, a key issue the client was experiencing was the significant time and resource their team were having to put into managing bookings, enrolment, admin, and reporting. With this in mind, we worked closely with their marketing team to develop an eCommerce platform that could streamline processes through automation, providing simplicity and ease of access for their customers, whilst simultaneously allowing the client significantly more time to focus on the more important aspects of sales, marketing and operations.
The platform integrated with Worldpay and Busy Bees’ Virtual Learning Academy (VLA), housed within Moodle. This allowed for auto-enrolment of participants on their online and face-to-face training courses, fully automating the customer journey.
The Result
The website, and particularly the eCommerce platform, have shown great levels of performance, exposure, and engagement since their development. We continue to enjoy working closely with Busy Bees in relation to full-service maintenance and support, as well as exciting new projects and ventures.
“We’ve had the pleasure of working with the team for the past few years and in that time, we’ve had nothing but positive and very constructive communication, as well as the delivery of what, we feel, is an excellent product.
“Our platform has many features and elements that our competitors don’t have and having guidance from Clevercherry and being able to access reports and data with the systems that have been built, means we are able to feel control over the website without the worry about the finer details.
“Not only have Clevercherry done what we have asked for to an incredibly high standard, they have also spent time to help refine and improve the functionality and accessibility of our website and support us with analytics and insights on how we can develop our product further.
“In summary, I can’t recommend Clevercherry highly enough - they have provided us with the kind of service that any company should be aiming to offer its clients and on a personal level, they have all been a pleasure to deal with.”
Chris Kelly - Marketing Manager
Like what you see?
See more by signing up to our mailing list.
With over two decades of experience in the industry, we’ve picked up a thing or two. So, if you want to stay ahead in the digital landscape, enhance your creativity, and learn our favourite tips and tricks to unlock your business’ full potential, you’ve come to the right place.