Brand Identity
The rebrand stands as one of the most significant projects we have produced for the client. We created new branding, constructed an industry-leading digital presence, and re-invented their sales offices, which completely optimised the way Cameron communicate with their customers in the process.
Optimising Communication
The rebrand would set the direction for the next decade and as such, we conducted extensive customer and stakeholder research to shape their positioning.
Our experienced branding team ensured that Cameron's new identity would project its core values and standing as a builder of premium homes. The resulting look, feel and tone has proven highly successful in communicating the business as an approachable, trusted and respected builder.
- Marketing strategy
- Company & development branding
- Development launches
- Digital marketing
- Website (PropertyHQ)
- Design, artwork & print
- Email marketing
- POS & signage
Offline Design
Our team turned the usual sales centre design on its head to create a contemporary and state-of-the-art sales arena that placed the customer's experience at its heart. The look and feel are both welcoming and captivating and includes our newly developed touch screen technology, making the sales centres the perfect surroundings to aid the sales process.
The Result
Our successful strategy has helped Cameron increase their annual sales in excess of £70 million.
“We’ve worked with Clevercherry for several years, and their understanding of what makes us unique was key to this project.
“The rebrand came at an exciting time for the business, and the team has continually kept pace with and supported our business through considerable growth.”
Ian Burns - Chief Executive
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