Awareness Campaign

Due to its scale, the London to Paris initiative required a brand presence of its own and a well-executed and strategic campaign to attract participants and raise funds. Fronted by leukaemia survivor, Geoff Thomas, this campaign included promotional literature, an out-of-home media campaign, clothing and accessory design and a strong digital strategy to bring it together.

Services Delivered

  • Creative Design
  • Branding
  • Web design
  • Campaign strategy
  • Marketing support
“We were overwhelmed with the national coverage Clevercherry secured.”
“They managed the campaign exceptionally well and went the extra mile by joining us on the tour.”
James McLaughlin - Chief Executive
£255k sponsorship raised in it's first year alone

The ‘Inspiring the Revolution’ concept was realised through a series of creative workshops held at the agency and with the support of stunning location photography, beautifully crafted campaign assets and astutely planned communications strategy, made this one of the most visually recognised and successful charity campaigns to date.

The campaign attracted widespread and national coverage through all major publications and news broadcasters, not to mention busting the charity's previous fundraising records.

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