Birmingham-based charity, Cure Leukaemia raises vital funds to help leukaemia patients to gain access to new, potentially life-saving treatments. Embarking on its largest fundraising event to date, the charity looked to Clevercherry to maximise awareness and donations.
Due to its scale, the London to Paris initiative required a brand presence of its own and a well-executed and strategic campaign to attract participants and raise funds. Fronted by leukaemia survivor, Geoff Thomas, this campaign included promotional literature, an out-of-home media campaign, clothing and accessory design and a strong digital strategy to bring it together.
The ‘Inspiring the Revolution’ concept was realised through a series of creative workshops held at the agency and with the support of stunning location photography, beautifully crafted campaign assets and astutely planned communications strategy, made this one of the most visually recognised and successful charity campaigns to date.
The campaign attracted widespread and national coverage through all major publications and news broadcasters, not to mention busting the charity's previous fundraising records.
