After years of operating through a fragmented dealership network, Ducati UK contacted Clevercherry for a proposed solution to this. After research into the existing dealership network, we identified several key issues which were damaging Ducati’s brand offering for the UK dealership Market including.
Our solution was to design and develop a multi-tenanted dealership network, that would be centrally managed by Ducati UK. A multi-tenanted solution provided Ducati with the ability to create new dealership websites centrally, and publish them using a standardised template offering brand consistency across the network. The individual dealership sites then connect in to a centrally managed system which populates the dealer sites with content, offers, new bikes and part and accessories for the store. The dealer sites also offered API integrations with BlackHorse Finance for a real-time finance calculator, WorldPay, DMS systems and analytical tools.
The system has helped Ducati centrally manage its dealership network via a connected multi-tenancy system.
During the desisgn and build, our digital team stayed true to Ducati’s corporate Identity by incorporating all appropriate brand guidelines and custom-built animations to ensure the user experience was optimised and truly reflected the brand.
