Start-up Floc appointed Clevercherry for the complete digital works and we went on to plan and execute everything; from the business name and brand to app design and promotion.
Responding to frustrations they experienced whilst running a busy sports club, founders Stuart and Rob created the Floc app. An innovative online hub where club organisers can keep on top of everything such as session scheduling, coaching, community and team communications and payment collection all in one place. Floc is a great way of making club management simple and stress-free.
The development of the IOS app was complete and ready to put to market, but Floc needed support with branding, website and social media. That’s where Clevercherry stepped in. We focused on creating a look and feel that was simple and user-friendly but that also delivered.
A brand workshop was carried out in order to give the team a detailed insight into the Floc ethos. Allowing us to create and develop their identity, bringing it to life through logo design, typography, colour palettes and the strapline – ‘Club management made simple!’. We also delivered a website to promote the app, designed their corporate brochure, built a number of email templates, as well as set up and support on social channels.
The finished brand and collateral provided Floc with the perfect launchpad for the app, with the initial uptake/download numbers exceeding expectations and setting them on the way to become one of the UK's leading club management tools.
