Creative Treatments

The policy benefits remained the same, so a critical aspect of the project was for us to focus on and communicate the elements of the cover that would appeal to this younger audience. With this in mind, our studio worked up a series of creative treatments and our copywriters penned tailored messages that, combined, would best connect with the target audience.

Services Delivered

  • Market Research
  • Creative concept and design
  • Direct Marketing
  • Copywriting
  • Marketing Services
  • Print and fulfilment

We then ran each creative through a series of test mailings to help us fine tune the campaign.

Five tactical creative campaigns

The client invested in five tactical approaches, which were distributed over the summer to young families across the UK. Following this, we moved to produce and execute an autumn campaign, which is a highly reactive time for homeowners to take out or renew their policy.

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