Committed to keeping abreast of an ever-changing marketplace, the company has acknowledged the significance of evolving to meet the changing expectations of today's homebuyers, and as such, wanted to work with a rebranding agency, that could execute a full-scale reinvention and complete brand overhaul.
The all-encompassing brand transformation was a strategic move, aligning their visual identity with their core values and vision for the future, while also staying true to their roots to ensure representation of the company’s rich history.
Our brand agency orchestrated a meticulous rebrand, setting a new standard for practicality and clarity by seamlessly bridging the gap between Peveril Homes' digital presence and physical developments, to ensure a cohesive and impactful brand experience.
The new Peveril brand colour palette and logo reinforce the heritage of the business, giving a nod to the housebuilder’s first logo from the 80s, but also reflect a clear visual theme, showcasing their diligent approach, trustworthy culture, commitment to consistency, and innovative approach to modern living.
After curating the initial concept, all digital elements were orchestrated, including CGIs, social media banners and templates, digital brochures, and emails, as well as a bespoke website that has been methodically designed for an unparalleled user experience.
PropertyHQ, our innovative content management platform specifically tailored for custom home builder websites, played a crucial role in this process as the platform provided custom functionalities such as interactive site plans, local area maps, and integrated booking systems.
Our brand and design agency completely reimagined Peveril Homes' locations, creating every element needed, including signage, internal documents, brochures, floorplans, merchandise, and uniforms, to create a cohesive and visually appealing brand image across all touchpoints.
Stuart Brookes, Sales and Marketing Director at Peveril Homes, commented:
“This updated branding is a testament to our commitment to craftsmanship, customer satisfaction, and the relentless pursuit of innovation. As we embrace our fresh look, our dedication to creating vibrant, sustainable communities and building more than just houses, will remain consistent.
I cannot speak highly enough about the exceptional work done by Clevercherry. From the moment we engaged their services, they exhibited a level of professionalism and expertise that exceeded our expectations.
The team displayed a deep understanding of our company and industry and the consistency and quality of delivery, from our new logo to the signage displayed at our locations, has been remarkable. This level of detail and commitment to ensuring a cohesive brand image across all touchpoints is a testament to their dedication to our success.”
Stuart Brookes - Sales and Marketing Director
Something from us
Our senior creative Nick Hughes headed up the rebrand and said…
“We approached the rebranding of Peveril Homes with a deep understanding of their values and vision.
Our goal was to create a brand that not only reflects Peveril Homes’ goal of establishing a reputation as the leader in delivering exceptional homes but also to stay true to their roots and ensure that the company’s rich history remains represented.
The new brand colour palette and logo not only reinforce the heritage of the business but also reflect a clear visual theme, showcasing their diligent approach, trustworthy culture, commitment to consistency, and innovative approach to modern living.”
Nick Hughes - Senior Creative
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