We developed a 360-degree strategy consisting of a broad range of our digital services. It included everything from product branding and sales team support, right through to the development of a multi-language/location e-commerce store.
The Swifty is a compact and multi-purpose plasma cutter and so our positioning and marketing aimed to cater for this versatility by communicating directly to small workshops, hobbyists, schools and garages.
Initial research also identified significant opportunities for this product around the globe, particularly in developing countries, and so we appointed translation partners to roll out assets to international dealers - all managed centrally from our digital agency in Birmingham.
- Marketing Strategy
- Ecommerce Website Development
- Paid Search
- Graphic Design/artworking
- Market Research
- Film Production
As well as multi-language website design and online support platforms, we delivered a ticketing system, digital assets and templates, exhibition stand graphics, and promotional films. We also crafted an entire suite of printed literature including brochures, leaflets, manuals, and technical specification sheets.
Following launch, media activity accounted for 85% of web traffic.
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