Carr View

Website

Carr View is a collection of 12 contemporary homes, built by north-west-based property developer, Copperleaf. As part of a larger integrated project, we created a site to market these desirable Buxton homes and reflect their Peak District location.

The challenge

Location is a huge selling point for these houses, so we had to create a site that celebrated its spectacular setting. We also gave priority to user journey within the planning process, making it easy for potential buyers to find available homes.

Our strategy

The surrounding hills of the Peak District are recreated using negative space within banner images, continually reminding visitors of Carr View’s great location. Calls to action are clear and impactful, with icons representing each contact method.

We created the unexpected

Within three months of launch, more than half of the 12 homes at Carr View were sold or reserved. The site was also a winner at the 2016 Davey Awards, taking silver in the ‘property sector website’ category.

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Outstanding results

50%
of homes reserved or sold within three months
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