Wolseley UK

Radiator selector app

Leading heating and plumbing supplier, Wolseley UK, tasked us with building a set of product selector tools for its Plumb Center brands. First up was a complex radiator selector, which needed to make product choice more straightforward.

The challenge

We needed to develop an intelligent tool to speed-up and simplify the radiator selection process. As well as integrating with Plumb Center’s add to basket functionality it had to be easy to use on all devices and offer precise, tailored recommendations on a room-by-room basis.

Our strategy

As well as detailed planning sessions with the client, our extensive user journey planning included hand-drawn wireframes, a functioning prototype and an installer focus group. Their feedback informed functionality decisions and helped deliver the best possible UX across devices.

We created the unexpected

With its intelligent heat loss calculator, the tool gave precise, tailored radiator recommendations. Installers could create a product pick list to take to any Plumb Center store, saving them time and making their lives even easier.

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Outstanding results

The responsive application delivered by Clevercherry makes it quicker and easier for heating engineers to specify and select radiators at Plumb Center. It feels great to have developed an app that adds value to our customers’ businesses. The team's thorough approach to user experience along with their flexibility and heating industry expertise was key to the success of this complex project.
Don Marshall
Head of eCommerce
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