Clevercherry Celebrates West Midlands Police Film Preview

On Friday 16th October, we were invited to West Midlands Police headquarters for a special preview of Really?, the youth crime prevention campaign we created for the force.

Having managed everything from the initial creative concept through to filming and production, it was a proud moment for our team to see our work celebrated and hear such positive feedback ahead of the campaign being shared in schools across the West Midlands.

A Special Preview at Police Headquarters

The event included a presentation from Jacqui Every, Business Crime Coordinator, and Georgia Patterson, Strategic Communications Officer, who discussed the campaign's aims and how it will be shared across schools as part of Safer Business Action Week.

We also heard from local youth officers, school-based police staff, and representatives from Tesco, who shared their thoughts on the film.

It was particularly encouraging to hear that those working directly with young people felt the film would be engaging and relatable.

One point that stood out was how Really? highlights consequences young people might not consider when it comes to low-level theft, including the potential impact on future employment or travel.

We also loved hearing how much the local officers enjoyed being part of the filming and seeing the finished result.

Looking Forward to Making a Difference

Creating a campaign that would genuinely resonate with young people was at the heart of our approach, so hearing such positive feedback was incredibly rewarding.

It's always exciting to see a creative idea come to life, but knowing our work has the potential to encourage better decisions and make a positive difference makes this project particularly special.

We're incredibly proud to have created Really? for West Midlands Police and can't wait to see how it's received by young people in schools across the region. Watch here!

If you're looking to develop a creative campaign, produce engaging video content or bring an idea to life from concept through to completion, get in touch with us to discuss how our creative and video production team can help you connect with your audience and achieve your goals.

To find out more about our work with West Midlands Police, explore our West Midlands Police brand study, or take a closer look at how we brought Really? to life in our dedicated project study.