PPC & Advertising Agency
When it comes to PPC and advertising, a proven process that ensures your needs are met and delivers quantifiable results is key. With our data-driven insights, we promptly react and adapt to optimise your return on investment (ROI) effectively.
Why miss out on the opportunity to drive up to 300% more traffic through PPC advertising?
Contact our advertising agencyWhat is PPC advertising?
PPC, short for pay-per-click, is an advertising model that ensures that you pay only when your adverts are clicked. When managed and optimised correctly, the visit is worth much more than what you pay for it, making PPC advertising a valuable tool in attracting new business and reaching potential customers.
This form of advertising offers a highly targeted approach. Through carefully selected keywords and audience demographics, PPC enables you to deliver your message to the right people at the right time, increasing the chances of conversions and sales.
Unlocking the power of PPC advertising
PPC campaigns can be launched quickly, but setting up campaigns and leaving them to run won’t automatically guarantee success. Instead, it's essential to harness the power of this marketing strategy by consistently optimising it to enhance your online presence and effectively reach your desired audience. After all, a staggering 41% of clicks go to the top three paid ads on the search results page.
Dedicated to delivering exceptional outcomes, our PPC agency employs meticulous research and strategic planning. Leveraging an in-depth grasp of the local market, audience behaviour, and industry trends, tailored PPC campaigns are developed to channel relevant traffic, optimise conversions, and ultimately enhance your business growth.
Get startedWhat are the benefits of PPC advertising?
At our Birmingham advertising agency, we are driven by a deep understanding of the immense value and transformative potential that PPC advertising holds for your business.
Cost control
Budgets can be set, granting full control over how much is spent on a particular campaign.
Targeted reach
Through the selection of specific keywords, demographics, or interests, the ads can be tailored for visibility to the relevant target audiences.
Immediate visibility
PPC ads can appear immediately, allowing potential customers to be reached instantly.
Measurable results
PPC platforms offer comprehensive analytics and reporting capabilities, enabling the tracking of campaign performance and measurement of return on investment (ROI) with precision.
Key considerations in PPC research
Embarking on a successful PPC advertising journey begins with conducting thorough research. This crucial step of gathering insights before launching your advertisements ensures effective campaign planning and optimisation.
Our PPC agency will regularly revisit and redefine your keyword research and competitor analysis to allow your strategies to stay ahead in a dynamic PPC landscape.
Key research includes:
- Defining your goals
- Identifying your target audience
- Keyword research
- Competitor analysis
- Budget planning
- Finding the right PPC platform
- Copy creation
What does PPC include?
Utilising varied ad types boosts online visibility, extends reach, and enhances brand presence. This includes:
Search Ads
PPC search ads are paid online advertisements displayed on search engines, triggered by specific keywords and charged only when clicked.
Our Birmingham advertising agency will conduct comprehensive keyword research to pinpoint the ideal keywords for targeting your specific audience, all while optimising budget utilisation.
Display Ads
Display advertising targets users who have demonstrated an interest in your offering rather than those actively searching for it.
As a Birmingham advertising agency, we craft attention-grabbing display ads to generate optimal leads which ultimately translate into conversions.
Remarketing Ads
A remarketing campaign presents advertisements to individuals who have previously visited your website.
The aim of remarketing PPC ads is to re-engage with previous website visitors or users who have shown interest, encouraging them to return and complete desired actions.
Video Ads
Paid video advertising allows you to reach individuals who may not yet be familiar with your business or actively follow your brand.
Utilising paid video advertising empowers our Birmingham advertising agency to swiftly engage with fresh prospects and extend your reach.
Shopping Ads
PPC shopping ads are visual advertisements that showcase products, prices, and brands directly on search engine results, enticing potential customers to click and make purchases.
As an advertising agency, we typically recommend this style of PPC ad for businesses that provide physical products rather than services.
Can I advertise on social media?
Social media advertising offers you the opportunity to create targeted ads that reach specific audiences based on demographics, interests, behaviour, and much more. Platforms like Facebook, Instagram, Twitter, and LinkedIn provide advertising tools and options to help you promote your products or services to a wider audience.
Paid social posts are strategically placed within the feeds of specific target audiences you choose for your ads.
How are social media ads beneficial?
Social ads offer numerous advantages that make them a valuable addition to a comprehensive marketing strategy. These advantages include expanded reach, targeted advertising, increased brand awareness, enhanced engagement, and cost-effective and measurable results.
According to Hootsuite's Social Trends 2022 report, over 35% of marketers have seamlessly integrated paid ads into their social media strategy.
What our Birmingham advertising agency offers
As a PPC advertising agency (conveniently located in Birmingham!), our extensive expertise in advertising excels in elevating your online presence and driving targeted traffic to your website. The dedicated advertising team combines technical prowess with innovative strategies, consistently delivering exceptional results tailored to specific objectives.
Utilising bespoke PPC advertising strategies allows for an amplified online presence, fortified rankings, and a bedrock for lasting success.
Staying at the forefront of industry trends ensures the continual effectiveness and relevance of your campaigns.
Providing regular reports on your advertisements allows a data-driven approach that continuously builds momentum.
Crafting a synergy of strategy and creativity unleashes the full potential of your brand.
What to expect from our advertising agency
To explore how our advertising agency can propel your business to new heights, reach out to our experienced team at 0121 236 1060 or via hello@clevercherry.com.
Unleash the potential of our advertising services and unlock unparalleled growth for your business.
Find out more about our creative and digital team or our other digital marketing services including SEO, social media marketing, CRO, content marketing, email marketing, and PR.
Interested in our other services? We have a range of brand and creative services including brand agency services, production agency services, rebranding services, online and offline design, animation, and exhibitions and interiors. Our web design agency Birmingham also offers UX and UI design services, website development services, security and maintenance services, multi-tenant architecture, web-based applications, SaaS, and hosting services.
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