Organic social media posts
Refers to the content shared on your social media platforms without any direct monetary promotion. They are usually shared on your business profile, allowing you to build authentic relationships, showcase your brand personality, encourage user engagement, and nurture customer loyalty.
Unlike paid social ads, organic social posts rely on the quality of the content and the engagement it generates to reach and resonate with the target audience.
Paid social media adverts
Refers to advertisements that are displayed on social media platforms, for which you would pay a fee to promote.
A powerful way to reach your target audience based on demographic information, interests, behaviour, and location, ads can be set up on most social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Typically involve collaborations or partnerships between your brand and influencers, where the influencer promotes or endorses a product, service, or brand to their followers.
This approach leverages the trust and credibility that influencers have established with their audience, allowing you to tap into their influence to reach and engage with a targeted demographic.